Is My Black Beautiful?

Tiffany K. Daniels of ZionsDestiny.com

 

 

Growing up, I always secretly wanted to be darker. My mom always told me how beautiful she thought Black women of a darker complexion were, so I naturally wanted to look like them. Even though my mother always told me I was gorgeous and that she even wished she was my color sometimes, I still wanted to just be at least “Naomi Campbell” dark.

From my grandmother telling me not to stay out in the sun too long or I’d get “black,” to magazines and music videos casting light-skinned, long-haired beauties as the focal points of their imagery, I began to be socially brainwashed to believe that my mocha complexion would never be as attractive as my caramel colored friends.

None of these ideas are new, however. The stigma associated with Black women and their skin complexion goes back to slavery when lighter-toned slaves were allowed to work inside the home and darker-toned slaves were forced to work in the fields. Mulatto slaves were also often sought after by slave masters for sexual favors. After slavery was abolished, it was acceptable for white elitist to take a Black woman in as a permanent mistress. These mistresses were sometimes very well taken care of financially (by standards of that time) and often given a home and monthly living expenses by their “patrons,” making them the envy of many dark-skinned Black women and giving them a sense of superiority. This might all sound archaic, but women today are still struggling with the issue of wanting to look lighter. Even while I was doing research for this article, I found an article titled “How Black Women Can Lighten Their Skin”!

The My Black Is Beautiful Campaign was started by Proctor & Gamble Multicultural Brand Manager, Kisha Mitchell Williams, and Assistant Multicultural Brand Manager, Pamela Rhett, a couple of years ago in hopes of celebrating African American women of all complexions and shapes. The company has actively taken a stand against what has become known as “colorism” by showcasing the many different beautiful shades African American women embody.

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